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Form-Art
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Corporate Art Communications
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Form-Art is an innovative
product of Multidirector. I have developed a com- pletely new internal com- munication medium, based on visual symbols. |
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Visual symbols
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To each core company
process visual symbols are linked, which visibly change as company processes improve or deteriorate. |
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Ik fotografeer wereldwijd en
verwerk deze tot kunstsymbolen |
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Company traffic signs
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This creates a kind of
company traffic sign with the effect of traffic lights (e.g. red, orange, green) as an indicator of the cur- rent state of affairs. |
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Show one’s colours
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Company processes are
visibly shown at A-locations, so insiders can see in a blink of an eye how the com- pany is doing. Outsiders just see a work of art. |
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1. Marketing
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1a. Concept
1b. Strategy 1c. Product development |
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2. Communication
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2a. Strategy
2b. Company name 2c. Product name 2d. House style 2e. One liner 2f. Copywriting |
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3. Design
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3a. Product
3b. House style tools 3c. Logo 3d. Photography 3e. Art creation Website will follow a.s.a.p. |